Dans Counterpunch, Brian McKenna insiste lui aussi sur la nécessité de faire descendre l’anthropologie dans le monde du journalisme. Les anthropologues font de bons journalistes et vice versa.

One thing is certain. We need a new wave of writers and journalists, unafraid to do the most radical thing imaginable: simply describe reality. Their ranks will largely come from freethinkers, dissenting academics and bored mainstream journalists who rediscover what got them interested in anthropology in the first place, telling the truth. Anthropologists have no choice. They must become media makers and journalists themselves.